Client: HP
Industry: Printer Technology
Location: Nikki Beach Resort – Dubai
About The Project:
A printer that fits in your pocket and prints without ink. HP had just launched a revolutionary device and we made sure its launch was the same too.
The Sprocket Launch was designed as an experiential journey instead of a traditional stage launch. The event was attended by high profile guests, some of the biggest influencers, RJ’s, Hosts, YouTubers and journalists.
Our aim was for every guest at the event to experience the Sprocket, to achieve this we made separate photo Zones from every sphere of life where you would ideally use the product, the completion of a photo in each zone was mandatory in order to receive the event giveaway.
The zones were an enormous success and every attendee had completed all the zones and taken home their own Sprockets.
The event was covered by major news networks and a parallel influencer collaboration.
Tags: Activation, Brands, Launch, HP Sprockets
