Welcome to Radical Rising
  • Home
  • About Us
  • Work
    • Portfolio
    • Services
    • Case Studies
  • Contact Us
  • Home
  • About Us
  • Work
    • Portfolio
    • Services
    • Case Studies
  • Contact Us
    • Home
    • About Us
    • Work
      • Portfolio
      • Services
      • Case Studies
    • Contact Us
Welcome to Radical Rising
Welcome to Radical Rising
  • Home
  • About Us
  • Work
    • Portfolio
    • Services
    • Case Studies
  • Contact Us

Sprocket – Middle East Launch

Welcome to Radical Rising > Portfolios > Case Study > Sprocket – Middle East Launch

Client: HP

Industry: Printer Technology

Location: Nikki Beach Resort – Dubai

 

About The Project:

A printer that fits in your pocket and prints without ink. HP had just launched a revolutionary device and we made sure its launch was the same too.

The Sprocket Launch was designed as an experiential journey instead of a traditional stage launch. The event was attended by high profile guests, some of the biggest influencers, RJ’s, Hosts, YouTubers and journalists.

Our aim was for every guest at the event to experience the Sprocket, to achieve this we made separate photo Zones from every sphere of life where you would ideally use the product, the completion of a photo in each zone was mandatory in order to receive the event giveaway.

The zones were an enormous success and every attendee had completed all the zones and taken home their own Sprockets.

The event was covered by major news networks and a parallel influencer collaboration.

Tags: Activation, Brands, Launch, HP Sprockets

Project Gallery

Welcome to Radical Rising

Location

Office 111, Zainal Moheibi Plaza Building, Al Karama, Dubai, UAE
PO Box : 115166

Contact Us

info@radicalrising.com
(+971) 4 370 9939
(+971) 4 370 9935

2020 All Rights Reserved